Crafting Irish Boxty since the 1980s
McNiffe’s Boxty have been crafting Irish Boxty since the early 80s and now 36 years later, we still proudly use the same original recipe. We have created a little history timeline of some of the events over the past 36 years…
We have grown our business; through Family and friendships and a mutual love of Irish high quality food, inspirational conversations around the dinner table and the respectful sharing of old traditions and welcoming of new ones. Take a journey through time and take a peek at different events that help define McNiffes Boxty and our true love of making Irish Boxty & potato cakes.
“We have come a long way since 1985, continually expanding and reinvesting in order to sustain our success. We believe that this success is driven by our loyal customers, which is why we strive for excellence through product quality, service, inovation and knowledge”
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Timeline
Where it all began
The Seed is sown
In the heart of lovely Leitrim, Micheal & Detta McNiffe, Husband and Wife team begin their Boxty journey when they make their family recipe Boxty for a local school fundraiser, a cake sale. To their surprise their Boxty sells faster than all the cakes and buns combined that day. They quickly start to realise that there is a gap in the market for delicious, home-made, original recipe, Irish Boxty that busy families can quickly serve at home.
The Boxty Pioneers
The Boxty Pioneers
In the background, Detta and Micheal start to develop plans for their Boxty venture, interest is high amongst retailers and independent stores locally for a high-quality, original recipe Boxty that customers can reheat or cook at home, customer feedback proves what they knew in their hearts, that it tastes “delicious” and “exactly how Boxty should taste” and “reminds customers of home and loved ones”.
Ireland’s First Boxty Bakery
Ireland’s first Boxty Bakery
Detta & Micheal convert an old building at their home into the first Boxty bakery in Ireland, they begin making their delicious home-made Boxty in a dedicated space and start selling to local retailers.
Expanding the Vision
Expanding the Vision
Popularity of McNiffe’s Boxty grows and it is time to expand the vision and build a new food production facility. McNiffes take on new retailers one by one throughout the North West of Ireland.
Boxty for President
Boxty for the President
Detta gladly presents Michael D Higgins (then Minister for the Arts, Culture and Gaeltacht) with some of their delicious Boxty at the official opening of the Shannon-erne waterways.
County Enterprise Awards
County Enterprise Awards
McNiffes Boxty were awarded Overall Winners at the County Enterprise awards.
Setting New Roots
Setting new roots
After several expansions to their home bakery, the time comes to set new roots in the Food Hub, Drumshanbo, a purpose-built food production facility. McNiffes set about expanding the business throughout Ireland. Their Daughter Aoife and her husband Darren join the business.
Supervalu Food Academy
McNiffes supply Supervalu Food Academy at selected stores throughout Ireland.
Regional Enterprise awards
Regional Enterprise awards
McNiffes win the Regional Enterprise award in Connaught and overall County Enterprise award in Leitrim.
Exporting Boxty to the USA
McNiffe’s set their sight on the US and begin exporting to bring their Irish customers in the United States a much sought after “taste of home”.
Nationwide
RTE’s Nationwide
McNiffes were delighted to be featured on RTE’s Nationwide
National Women’s Day
National Women’s Day
Detta & Aoife McNiffe along with Norah Casey, well-known Entrepreneur and member of the TV show “Dragon’s Den” gladly sit on a panel at Leitrim’s Women in Business enterprise day hosted by Orla Casey.
Blas Na hEireann Awards
McNiffe’s Boxty wins Best in County at the coveted Blas Na Heireann food awards.